Better Marketing Better Marketing & Promotions   

Author:Stephen Warley  August 30th, 2010

This week’s 10-minute training ideas…

1. Unique Content, Part 1 – Marketing & Promotions with Stephen Warley

2. Effective Teases – Marketing & Promotions with Stephen Warley

3. 5 Keyword Rule – Marketing & Promotions with Stephen Warley

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Going Beyond the Banner Ad   

Author:Stephen Warley  August 23rd, 2010

This week’s 10-minute training ideas…

1. Beyond the Banner Ad – Web Sales Strategies with Bill Caudill

2. Features & Benefits – Video Directories with Stephen Warley

3. The Ongoing Conversation – Mobile Advertising 101 with Adam Shapiro

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Getting More Radio Sales   

Author:Stephen Warley  August 16th, 2010

This week’s 10-minute training ideas…

1. Secret to Radio Sales – Reorders – Radio Copywriting with Dan O’Day

2. Selling in a Recession – Small Market Sales with Paul Weyland

3. Alternative Lead Ideas – Business Development with Sue Novicki

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Go Niche   

Author:Stephen Warley  August 9th, 2010

This week’s 10-minute training ideas…

1. Community Colleges – Niche Verticals with Stephen Warley

2. Oil Changes – Niche Verticals with Stephen Warley

3. Hair Salons – Niche Verticals with Stephen Warley

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Remember the Fundamentals   

Author:Stephen Warley  August 2nd, 2010

This week’s 10-minute training ideas…

1. Coming Up with Great Ideas – Updated Sales 101, Part 1 with Paul Weyland

2. Emotional Headlines – Updated Sales 101, Part 1 with Paul Weyland

3. Think for the Client – Updated Sales 101, Part 1 with Paul Weyland

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Getting Digital Now & Getting it Right   

Author:Stephen Warley  July 26th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Mobile Advetising 101 – Mobile Advertising with Adam Shapiro

2) Developing a Strategy, Part 1 – Marketing and Promotions with Stephen Warley

3) Packages – Video Directories with Stephen Warley

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Remember the Customer   

Author:Stephen Warley  July 19th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Link Features to Outcomes – Sales Communications with David Topus

2) Recognizing Your Customer’s Style – Selling by Personality with Gary Moore

3) Focus on the Listener – Radio Copywriting with Dan O’Day

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

It’s Radio: Word Choice Matters   

Author:Stephen Warley  July 12th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Use Real-Life Language – Radio Copywriting with Dan O’Day

2) Use Active Verbs – Radio Copywriting with Dan O’Day

3) Avoid Commercial Babble – Radio Copywriting with Dan O’Day

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Time Management   

Author:Stephen Warley  July 5th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Procrastination – Time Management with Mary Carlomagno

2) Clutter & Delayed Decision Making – Time Management with Mary Carlomagno

3) Ritual & Maintenance – Time Management with Mary Carlomagno

Need training suggestions? Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Alternate Methods for Selling Online Ad Impressions   

Author:Stephen Warley  June 21st, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Internet Advertising Rates and Inventory – Web Sales Strategies with Bill Caudill

2) Alternative Sales Goals – Display Ads with Stephen Warley

3) Increasing Engagement, Part 1 – Display Ads with Stephen Warley

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.