Finding good broadcast sales talent in small markets is tough. Even once you find the perfect AE, it’s hard to keep them around. Here are 5 alternative recruiting ideas.
1. Search LinkedIn
Search LinkedIn for local media sales reps in your market. You can quickly get a sense of their experience level and how many contacts they have to help generate new business for your station.
2. Recruit Retiring Sales People From Other Industries
Go after retiring sales people from other industries, like car dealers, medical equipment, restaurants and insurance or financial brokers, who have loads of contacts in that respective advertising category to leverage as prospects for your station and are looking for some fun by working in broadcasting!
3. Create Referral Agreements
Set up a mutual referral agreement with local web development and social media companies, who can help your clients get online and your station can help promote their clients’ new websites, mobile apps and social networks.
4. Hire an Inbound Marketing Specialist
Cold calling isn’t for everyone, so think about hiring people who might be more interested in becoming an inbound marketing specialist for your station. Their primary role would be creating sales and marketing content to attract new prospects.
5. Let Sales Reps Own Side Projects
Recruit entrepreneurial sales reps by letting them know they can manage their own side business like social media management, building websites, search engine optimization services, etc. as long as they meet your quotas and you can get a stake in their business.
Posted by: Stephen Warley in LBS Sales Ideas on May 15th, 2012
Looking for unique contest ideas to share with your prospects? One of these 10 promotions is bound to get their attention!
Have a question? Ask LBS by emailing info@localbroadcastsales.com
Posted by: Stephen Warley in LBS Sales Ideas on May 3rd, 2012
Tags: contest, Father's Day
Looking for a unique marketing idea to pitch a jeweler? One of these opportunities should get your prospects attention!
1) Hunt for the Hidden Gem
Have your client “hide” a photo of a special gem on their website for your viewers or listeners to find. You might hide a piece of costume jewelry somewhere around town or in your client’s store.
Consider running a TV campaign, but make one of the commercials different by featuring a special gem and the first viewer to call, text or email when they see it wins a prize. (Great way to boost ratings too!)
2) Best Apology Contest
One of the classic apology gifts from men is a piece of jewelry. Have women share a story about the best apology they ever received from their husband or boyfriend. Let your community vote on the best story to win a piece of jewelry from the sponsor. It’s a fun contest and something everyone in a relationship can appreciate!
3) Celebrate a Wedding Anniversary Each Week
Instead of pitching a jeweler a short-term campaign around Valentine’s Day or the Holiday season, pitch them a year-round campaign celebrating special wedding anniversaries in your community each week. Have your community submit stories about special wedding anniversaries and feature them in a short segment on air each week sponsored by your client.
Have a question? Ask LBS by emailing info@localbroadcastsales.com
Posted by: Stephen Warley in LBS Sales Ideas on April 20th, 2012
Tags: jewelry
