Consultative Selling   

Author:Stephen Warley  March 8th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) The Consultative Approach – Effective Networking with Diane Darling

2) Consultative Selling – Business Development with Susan Novicki

3) Consultative Selling – Consultative Selling for the Web with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Keys to Effective Networking   

Author:Stephen Warley  March 1st, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) First Impressions – Effective Networking with Diane Darling

2) Using the Web to Network – Effective Networking with Diane Darling

3) Smart Talk for Smart People – Effective Networking with Diane Darling

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Create Custom Online Sales Presentations   

Author:Stephen Warley  February 26th, 2010

Looking for a fast way to qualify leads?   Email customized online sales presentations to prospective clients.   Read the rest of this entry »

Online Lead Management   

Author:Stephen Warley  February 26th, 2010

If you are still keeping track of your leads using a yellow legal pad, post-it notes all over your cubicle or just in your head, you are missing out on sales opportunities because of poor lead management. Read the rest of this entry »

Setting Expectations for Your Client   

Author:Stephen Warley  February 22nd, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Return on Investment – Sales 101 with Paul Weyland

2) Overcoming the Most Common Objection in Radio – Radio Copywriting with Dan O’Day

3) Setting Expectations – Consultative Selling for the Web with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Establish Client Expectations Using Their Sales Numbers   

Author:Stephen Warley  February 22nd, 2010

Broadcasters may be use to selling ratings and demos, but these aren’t the numbers your clients are actually buying.   The only numbers they care about are their own sales numbers.  They want results. Read the rest of this entry »

Best Practices for Selling Display Ads   

Author:Stephen Warley  February 15th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Premium Pricing – Display Ad Best Practices with Stephen Warley

2) Messaging, Part 1 – Display Ad Best Practices with Stephen Warley

3) Alternative Sales Goals – Display Ad Best Practices with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Display Ad Best Practice Resources   

Author:Stephen Warley  February 14th, 2010

For those AEs who want to better understand how to sell online display ads more effectively, here are some resources focused on best practices to supplement the LBS Web Sales Display Ad Training: Read the rest of this entry »

Developing Effective Creative   

Author:Stephen Warley  February 1st, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Focus on the Listener – Radio Copywriting with Dan O’Day

2) Producing Creative – Sales 101 with Paul Weyland

3) Basic Web Messaging – Web Sales Basics with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Collect Video Testimonials of Your Clients   

Author:Stephen Warley  February 1st, 2010

Probably the most effective approach in sales is to sell your own successes.  What better way to do that than to start collecting video testimonials from your clients. Read the rest of this entry »