LinkedIn is a social network for business professionals and a great resource for finding leads or connections inside companies you want to pitch business to about your station’s marketing solutions.

If you still haven’t joined LinkedIn.com, it’s time you did. (more…)

Interesting article from Forbes a couple of months back about how to market to the recession mind-set.

It got me thinking . . . even over these last few bleak months several different marketing opportunities have popped into me head, like: (more…)

What exactly is a “homepage take over”? It’s an online opportunity that involves selling all your display ad inventory on your homepage for one day to one client only.

It’s not a new idea, but a very simple and effective one, if you are looking for quick ideas to jump start our web sales efforts. It’s an easy concept for both AEs and clients to understand. (more…)

What’s the easiest way to increase your sales pipeline by 5x? Call on 5 competitors for every lead you already have.

Believe it or not, I’ve worked with too many AEs who never think of calling on the competitors of the leads they find. Why do this? (more…)

What will Americans do with an average income tax refund of $2,500?

Unfortunately many Americans will probably be putting their income tax refund this year towards paying off bills, but some will treat themselves to a special purchase. (more…)