Using unique IP addresses to track your website’s unique visitors will not give you an accurate reflection of your website traffic for two key reasons: (more…)

Let me first start by stating, I think the losing the information gathering function of a newspaper is a blow to any community. Although, new models will eventually rise from the ashes of newspaper.

However, it’s a killer sales opportunity for broadcasters to convenience more of their clients to move their advertising budgets out of print and out it on-air an online.

If you have a client who still needs something convincing about the effectiveness of newspapers, check out these facts and stats form recent article on CNN.com: (more…)

Google TV has added two new reporting features to its service:

1. Graph by Hourly. Advertisers can now see correlation between their TV ads and traffic increases to their website on an hourly basis.

2. Audience data reporting. Advertisers can monitor how well their TV ads reached specific demographics.

In this tight economy, I would imagine more and more advertisers are seeking new ways to determine the effectiveness of their TV ads. Google TV is definitely going to be one of those tools.

If you are unfamiliar with Google TV, check out this video demo.

Have a question or a sales idea you would like to share? E-mail info@localbroadcastsales.com.