Archive for May, 2009

Call on Credit Unions

Thursday, May 7th, 2009

What business could be more local than credit unions? While the rest of our financial system has melted down, credit unions have increased their total deposits over the last year by 4.4% and have added over 600,000 new members!

I happen to think its a great category to start calling on if you haven’t already. (more…)

Retailers Spending More Ad Dollars on Social Media

Wednesday, May 6th, 2009

A new study by the National Retail Federation’s Shop.org and Forrester Research shows that ad spending on social media by retailers is more stable and increasing in some case when compared to other forms of online media.

Even among retailers that are reducing their online spending, 56% said they would spend less on paid search versus 24% that said they would cut their social media marketing budget.

Granted, most social media marketing budgets are still fairly small, but it’s interesting to note the shift in spending online.

Have a question or a sales idea you would like to share? E-mail info@localbroadcastsales.com.

Mobile Advertising Growth to Accelerate in 2010

Tuesday, May 5th, 2009

According to media forecaster Magna Global, mobile advertising will increase 36% this year from $169 million to $229 million. Their recent study predicts accelerate growth for mobile advertising next near to $409 million as the iPhone and Blackberry add more applications.

Have a question or a sales idea you would like to share? E-mail info@localbroadcastsales.com.

New Business Development Training

Monday, May 4th, 2009

We are proud to announce the addition of Business Development Expert Susan Novicki to the LocalBroadcastSales team of trainers! (more…)