Archive for November, 2009

Closing Broadcast Advertising Sales

Monday, November 30th, 2009

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

This week’s training idea from LBS:  Closing Broadcast Advertising Sales

1) Closing Sales – Sales 101 with Paul Weyland

2) Closing the Deal – Consultative Selling for the Web with Stephen Warley

3) When to Close, the Four Styles – Selling by Personality with Gary Moore

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.

Use Internal Client Deadlines to Close Sales

Monday, November 30th, 2009

The pressure on broadcast AEs to close sales is often a result of their station’s own internal deadlines to meet certain sales goals on a quarterly basis.

Do our clients care about when we need to meet our internal sales goals?  Nope.  Why not turn the tables and develop proposals around our client’s internal sales and marketing deadlines? (more…)

Focusing on Your Sales Strengths

Monday, November 16th, 2009

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

This week’s training idea from LBS:  Focusing on Your Sales Strengths

1) Your Strengths for Selling the Web – Web Sales Basics with Stephen Warley

2)  Value of Buying Local – Small Market Sales with Paul Weyland

3)  Staying Positive  – Motivating Yourself in Today’s Economy with Gary Moore

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.

Web Sales Jargon and Metrics

Monday, November 9th, 2009

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

This week’s training idea from LBS:  Web Sales Jargon and Metrics

1) Branding Jargon and Metrics – Web Sales Basics with Stephen Warley

2) Engagement Jargon and Metrics – Web Sales Basics with Stephen Warley

3) Direct Marketing Jargon and Metrics – Web Sales Basics with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.

AdGlossary.com Defines Web Terms

Monday, November 9th, 2009

If you are still trying to understand how to best sell the web, start by learning web advertising terms at AdGlossary.com.

Have a question or a sales idea you would like to share?  Submit now.

Writing Effective Broadcast Sales Proposals

Monday, November 2nd, 2009

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

This week’s training idea from LBS:  Writing Effective Broadcast Sales Proposals

1)  Writing Proposals – Sales 101 with Paul Weyland

2) Developing Web Proposals – Consultative Selling for the Web with Stephen Warley

3) Negotiations: Proposing –Television Sales with Ron Steiner

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.

Sample Proposals for Local Broadcast Sales

Monday, November 2nd, 2009

We all know sales is a numbers game.  However, sending out a flurry of generic “one-size-fits-all” sales proposals is far less effective than taking the time to develop customized proposals for key prospects.  (more…)