One of the biggest time suckers facing broadcast sales professionals today is email. Should be no surprise, right?
Our addiction to answering email as soon as it pops into our inbox isn’t helping us to serve clients more effectively, if anything it’s a distraction. If you really think about it, how many of your emails require immediate attention each day? (more…)
Are you having trouble getting appointments? If you are, maybe it’s time to rethink your “conversation starters“.
Too often, broadcast account executives start off a cold call something like this, “Hi, this is John Doe from WXYZ. I’d like to talk to you about our station’s advertising opportunities.”
And you’re wondering why you aren’t getting any call backs or meetings? Your conversation starter shouldn’t be about you or your station, it should be about your client and their needs. (more…)
As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?
This week’s training idea from LBS: Maintaining Your Motivation
1) Advanced Sales: Overcoming Sewer Moneys – Motivating Yourself in Today’s Economy with Gary Moore
2) Advanced Sales: Redefining Success – Motivating Yourself in Today’s Economy with Gary Moore
3) Advanced Sales: Staying Positive – Motivating Yourself in Today’s Economy with Gary Moore
Need training suggestions? Email info@localbroadcastsales.com.
Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.
Staying motivated in advertising sales is an ongoing challenge, particularly in a tough economy. However, there are many simple changes we can make to how we think, what influences us and how we work to help keep us focused on and enthusiastic about our sales goals.
LocalBroadcastSales has the perfect line up of sales trainings for radio and television AEs looking to learn how to sell advertising online.
Each training series is made up of approximately 15 to 20 5-minute video modules.
At the end of each training series there is an evaluation the new AE can take to assess their comprehension of the concepts presented.
They can include their supervisor’s name in their profile, so their results will be emailed directly to their supervisor as each evaluation is submitted.
Recommended training curriculum for learning about online advertising:
1. Web Sales Basics with Stephen Warley
2. Consultative Selling for the Web with Stephen Warley
3. Executive Web Sales Strategies with Bill Caudill
Have a question? Email us at info@localbroadcastsales.com
Good luck with all your sales efforts!
LocalBroadcastSales has the perfect line up of sales trainings for new hires in television.
Each training series is made up of approximately 15 to 20 5-minute video modules.
At the end of each training series there is an evaluation the new AE can take to assess their comprehension of the concepts presented.
They can include their supervisor’s name in their profile, so their results will be emailed directly to their supervisor as each evaluation is submitted.
Recommended training curriculum for new AEs in television sales:
1. All TV Sales trainings with Ron Steiner
2. Sales 101 with Paul Weyland
3. Sales Communications with David Topus
4. Effective Networking with Diane Darling
5. Selling by Personality Style with Gary Moore
Have a question? Email us at info@localbroadcastsales.com
Good luck with all your sales efforts!
LocalBroadcastSales has the perfect line up of sales trainings for new hires in radio.
Each training series is made up of approximately 15 to 20 5-minute video modules.
At the end of each training series there is an evaluation the new AE can take to assess their comprehension of the concepts presented.
They can include their supervisor’s name in their profile, so their results will be emailed directly to their supervisor as each evaluation is submitted.
Recommended training curriculum for new AEs in radio sales:
1. Sales 101 with Paul Weyland
2. Small Market Sales with Paul Weyland
3. Radio Copywriting with Dan O’Day
4. Sales Communications with David Topus
5. Effective Networking with Diane Darling
6. Selling by Personality Style with Gary Moore
Have a question? Email us at info@localbroadcastsales.com
Good luck with all your sales efforts!
As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?
This week’s training idea from LBS: Media Math Simplified
1) Business and Media Math: Reach and Frequency – TV Sales with Ron Steiner
2) Return on Investment – Sales 101 with Paul Weyland
3) Consultative Selling: Client Ascertainment and ROI – Web Sales with Stephen Warley
Need training suggestions? Email info@localbroadcastsales.com.
Haven’t created a profile on LBS yet? Email info@localbroadcastsales.com. and include the name of your state broadcast association.
If you need a little help with some media math formulas as you are developing client proposals, check out the following media planning and buying calculators from SRDA Media Solutions:
Ratings, Shares, HUTs and PUTs
GRPs, TRPs, Reach and Frequency
Have a question or a sales idea you would like to share? Submit now.
You are currently browsing the LBS Sales Ideas Exchange blog archives for December, 2009.
