Many broadcasters have found much success selling half-off gift certificates.  However, some have seen a decline in sales and have now abandoned this opportunity.

Part of the problem has been over dependence on the restaurant category to buy these half-off gift certificates.  Broadcasters need to diversify a little and go beyond restaurants to revive this great opportunity.

Think about other categories that also have a tradition for using gift certificates or special offers for purchases under $100 like:

1) hair salons
2) day spas
3) car washes
4) driving ranges
5) golf courses
6) min golf
7) ice cream stands
8) kids entertainment
9) movie theaters
10) florists

You can also package your half-off gift certificate program by going after products and services geared toward specific holidays and themes like:

1) Mother’s Day
2) Father’s Day
3) Valentine’s Day
4) Holiday Shopping
5) Fourth of July
6) Fall Get Aways
6) St. Patrick’s Day
7) Easter
8) Thanksgiving
9) Back to School
10) Halloween

If you’ve seen a decline in sales for your half-off gift certificate program, it’s time to go beyond restaurants and repackage it around one of the categories or ideas above.

Have a question or a sales idea you would like to share?  Submit now.

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