1) How Real Estate Agents Can Use QR Codes

2) Example of a Webinar From a Real Estate Company in Fairfax, VA

3) Video Testimonials for Real Estate Agents

4) Example of a Podcast About the Benefits of Owning a Home

5) Slideshows of Featured Homes on the Market

6) Video Tours of Homes for Sale

7) 21 Open House Event Ideas

Hope this helps get you going in the right direction!

Here are 5 other ideas:

1) Focus on a Niche. Make your client stand out from the crowd? What is their target customer? Kids? Adults? Seniors? Do they specialize in treatments like implants, Invisalign or root canals? Focusing on a niche doesn’t narrow your client’s marketing opportunity, but rather makes them more memorable by building a brand around their practice.

2) Dental Minute. There are so many different ways your client could educate your listeners about their dental health. You could do trivia (and even have people enter to win a prize.) The format could be a simple true/false question like, “True or false? Your teeth stay cleaner using an electric toothbrush.” Your client could also offer a few different pieces of advice about dental hygiene in a few different spots.

3) Healthy Teeth Plan for First-Time Patients. Many people have been to the dentists in years! Position the marketing message as a “dental amnesty program.” Your client promises not to lecture about dental hygiene, but will devise a customized dental hygiene program during your first visit. This concept ties in nicely with National Dental Hygiene Month. See if your client is willing to create a special dental cleaning offer like including X-rays for free or a discount for those without dental insurance.

4) Best Smile Contest. Your client want to go with a concept that is more lighthearted like a best smile contest. Have folks submit their entries online or via Facebook, let your community vote for the winning photo and have your dental client give away the prize. As part of the entry process you might ask a mandatory question like, “When’s the last time you had a dental cleaning?” After the contest, provide your client with all the email addresses of the folks who haven’t had a dental cleaning in over 6 months, so they can reach out to them.

5) Focus on Patient Recommendations. What is the ONE detail your client’s patients use to recommend their dentist? How he or she makes their patients feel comfortable? How convenient their location is? How easy it is to make an appointment? You might even ask your dental client if a few of his or her patients would provide testimonials to use on air.

Need more ideas? Check out this blog focused on dental marketing.

In today’s world, everyone’s concerned about their financial well being and people have loads of questions about their money.

The simplest way to engage people is to ask them questions or have them respond to questions. Here are a few ideas:

1) Video. Record video of your financial expert responding to the 10 most common questions about personal finance they hear from his or her clients all the time. Toward the end of the clip, tell people how they can ask their own question. These days I would recommend Twitter and/or email. As you receive questions, record the responses to create more videos for your website. Eventually you will have created a deep archive of financial expertise for your website and your client’s website.

2) Question of the Week. Create a financial question of the day or week to challenge your community’s “financial intellect”. The first person to answer correctly, gets a fee consultation or a $25 gift certificate. You might even tell folks the answer is hidden somewhere on your client’s website as a way to engage with his or her content.

3) News of the Week. Everyday there seems to be a new financial issue in the news. Have your financial expert offer advice and perspective about the biggest financial news of the week and how it may or may not affect an individual’s personal finances.

Let me know if you have any follow up questions.

1) Staff picks. If you are looking for ideas to pitch to a liquor store or wine shop, have the owner or various members of their staff make a series of wine or beer recommendations. Could easily record these for on air or as videos for your website and your client’s website.

2) Wine or Beer of the Day. Feature a beer or wine of the day or week on your Facebook page or your client’s Facebook page. Have a photo of the bottle with a brief description about what makes it unique and what it might be pared with in terms of food.

3) Customer testimonials. If it’s an established wine tasting event, a liquor store or a restaurant known for their wine selection, see if your client can get a bunch of their best customers together to record some to use on air or online.

4) Expert advice on picking wine or beer. You might get a liquor store and a restaurant to go in on a campaign together to discuss advice on picking wines an beers and why they go well with certain foods.

You could also have fun with this and make recommendations on wines based on the people you will be sharing it with. For example, “Going to dinner at your girl friend’s house to meet her parents? Here’s a wine that will impress them.”

“Meeting up with an old friend how has decided to go organic and only buy local? Here’s a beer they won’t stick their nose up at.”

5) Community recommendations. People love sharing their own reviews about different wines or beers they have tried. Solicit recommendations on your Facebook page featuring different situations like wines appropriate for holiday parties or champagne for New Year’s.

If you have any follow up questions on any of the above promotions, let us know!

1. traffic accidents
2. accidents at work
3. assault claims
4. product defect accidents
5. accidents in the home
6. medical and dental accidents
7. occupational hazards (resulting in medical aliments)

When developing a broadcast campaign for a personal injury lawyer, ask them what types of cases are their specialty. Use that niche as a way to brand them. For example, it my be a lawyer who specializes in asbestos cases, so make that the focus of your commercial. Today’s consumers are overwhelmed with advertising messages, so those that are the most focused stand out from the crowd.

Don’t create a personal injury lawyer commercial that sounds like it could be made for any personal injury lawyer like this commercial.

This radio commercial for a criminal defense lawyer focuses on the legal ramifications of a DUI.

See the difference? Which one do you think it more memorable? The one that sounds like a lawyer commercial with a generic message or one that is specific about why you want to avoid getting a DUI?

Here are a few other campaign ideas:

1) Turn your client into an expert. Have them respond to the most common questions they hear from your client. Solicit more questions from your listeners as the call to action.

2) Video education. Getting a sense for a lawyer is tough in a 30-second radio commercial. Have the lawyer offer one piece of legal advice and then direct them to online resources like a webinar on a specific legal topic or avideo directory of your client responding to questions.

3) Social media or mobile. Make the call to action easy to remember by promoting a 5-digit short code or ahashtag on Twitter, so your listeners can get connect to your client’s stream of legal knowledge and recommendations.

Let me know if you have any follow up questions.

2. Annual eye appointment reminder. Most people get an annual physical or even get their teeth cleaned once a year, but most people don’t worry about their eyes unless they have trouble seeing. An annual eye exam might pick up problems in advance, like glaucoma. Listen to this radio commercial reminding parents to get an annual eye exam for their children.

3. Special offers. You can never go wrong with a special offer. Might be a discounted eye exam or the eye doctor might have a partnership with a local eyeglass store offering discount. Listen to this radio commercial about a very creative offer to get people to buy new eyeglasses.

4. Most frequently asked questions. Simply ask your client, what are the 10 most frequently asked questions people have about eye exams and turn that into your advertising campaign! It saves you from writing radio copy that sounds generic and makes the marketing message so much more engaging by responding to questions that are on people’s minds!

5. Video directory about eye care. Go a step further and interview your client about 10 or 20 different pieces of eye care advice them commonly share with their patients. Feature one piece of advice in a radio commercial and the drive people to a video directory about eye care form your client on your website, YouTube, Facebook or your client’s website.

Let us know if you have any follow up questions!