LBS Sales Ideas

TV Networks Look to Pilots to Help Them Ascend in Ratings

LBS — Fri, 24 May 2013 18:40:40 +0000

There are monsters and vampires, science fiction, trips back and forward through time, supernatural themes and other out-of-this-world scenarios in the television pilots vying for space on the networks’ fall schedules.

Los Angeles Times

Higher Expectations for Digital Media at NewFronts

LBS — Fri, 24 May 2013 18:30:05 +0000

Last year, the inaugural Digital NewFronts didn’t skimp on the hype.

Yahoo

YouTube Drops Price for Upfront Packages to Lure TV Dollars

LBS — Fri, 24 May 2013 18:20:55 +0000

YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season:

Ad Age

NY Times to Roll Out New Products in Search of Revenue

LBS — Fri, 24 May 2013 18:10:41 +0000

New York Times Co reported a decline in quarterly revenue on weak advertising sales but said it would try to grow out of the slump by expanding its suite of digital products.

Reuters

Disruption in Media Biz Unlocks Opportunities

LBS — Fri, 24 May 2013 18:00:31 +0000

Mathew Ingram, a senior writer for the tech website GigaOM, perfectly set the tone for the paidContent Live conference and at the same time summed up where we are in the media business right now.

USA Today

Millenials Don’t Worry About Online Privacy

LBS — Fri, 24 May 2013 17:40:21 +0000

Millennials let it all hang out.

USA Today

Sleeping Ad Giant Amazon Finally Stirs

LBS — Fri, 24 May 2013 17:30:12 +0000

Amazon.com Inc is known in the advertising industry as the “sleeping giant” because the world’s largest Internet retailer harbors a trove of consumer-spending data that many marketers have called an unrealized opportunity.

Chicago Tribune

Online Advertisers Turned Off by Ad-Blocking Technology

LBS — Fri, 24 May 2013 17:20:00 +0000

Digital advertising advocates warned Congress on Wednesday that the actions of two Internet browsers could be hurting small businesses by threatening their low-cost method of advertising.

USA Today

Facebook is Being Used Incorrectly By Many Users, Study Finds

LBS — Fri, 24 May 2013 17:10:07 +0000

Have you watched as your own embarrassing information has been posted to Facebook?

Social News Daily

LinkedIn Spruces Up Mobile App to Widen Appeal

LBS — Fri, 24 May 2013 17:00:43 +0000

Online professional networking service LinkedIn is dressing up its mobile application to impress people who are increasingly scrolling through content on smartphones.

News Journal