Call Reluctance   

Author:Stephen Warley  June 14th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Scheduling Meetings, Part 1 – Consultative Selling for the Web with Stephen Warley

2) Conversation Starters (worksheet) – Consultative Selling for the Web with Stephen Warley

3) Getting Appointments, Part 2 – Sales 101 with Paul Weyland

Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Video Directories   

Author:Stephen Warley  June 6th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Video Directories: What Are They? – Video Directories with Stephen Warley

2) Differences Between Directories and Pre-Roll – Video Directories with Stephen Warley

3) Video Directory Packages – Video Directories with Stephen Warley

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Finding Opportunities in Radio   

Author:Stephen Warley  June 1st, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Selling to New-to-Radio Advertisers – Small Market Sales with Paul Weyland

2) Selling Value – Small Market Sales with Paul Weyland

3) Service – Small Market Sales with Paul Weyland

Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Creating Innovative Content   

Author:Stephen Warley  May 24th, 2010
As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Innovation in Mobile – Mobile Advertising with Adam Shapiro

2) Unique Content, Part 1 – Marketing and Promotions with Stephen Warley

3) Unique Content, Part 2 – Marketing and Promotions with Stephen Warley

Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

The Ongoing Conversation   

Author:Stephen Warley  May 17th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) The Ongoing Conversation – Mobile Advertising with Adam Shapiro

2) Social Networks – Marketing and Promotions with Stephen Warley

3) Small Talk for Smart People – Effective Networking with Sue Novicki

Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Know the Numbers   

Author:Stephen Warley  May 10th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com

1) Most Frequent Computations – How to Read the NSI Rating Book with Ron Steiner

2) Using Percentages – Business and Media Math with Ron Steiner

3) Formulas to Learn – Business and Media Math with Ron Steiner

Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Mobile Advertising   

Author:Stephen Warley  May 3rd, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Mobile Advertising 101 – Mobile Advertising with Adam Shapiro

2) Making Mobile Content – Mobile Advertising with Adam Shapiro

3) Getting Into Mobile – Mobile Advertising with Adam Shapiro

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Selling the Strength of Radio   

Author:Stephen Warley  April 26th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) What’s a Good Commercial – Radio Copywriting with Dan O’Day

2) Radio is a Visual Medium – Radio Copywriting with Dan O’Day

3) Radio is a Linear Experience – Radio Copywriting with Dan O’DayNeed training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Effective Written Sales Communication   

Author:Stephen Warley  April 19th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Customer Focused Language – Sales Communications with David Topus

2) Eliminate Unnecessary Words – Sales Communications with David Topus

3) Identify the Core Message – Radio Copywriting with Dan O’Day

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.

Overcoming Client Objections   

Author:Stephen Warley  April 12th, 2010

As the broadcast industry continues to evolve, sales training has never been more important. Why not carve out 10 minutes in your weekly sales meeting for some targeted training from LocalBroadcastSales.com?

1) Overcoming the Most Common Objection in Radio – Radio Copywriting with Dan O’Day

2) Handling Objections – Sales 101 with Paul Weyland

3) Answering Objections Part 1 – Consultative Selling for the Web with Stephen Warley

Need training suggestions?  Email info@localbroadcastsales.com.

Haven’t created a profile on LBS yet?  Contact your state broadcast association for an access code.