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About Local Broadcast Sales
Local Broadcast Sales (LBS) provides on-demand video training to local broadcast sales staffs throughout the United States.
The broadcast industry today is facing a multitude of challenges that will forever change how local radio and television stations financially sustain themselves. Sales training is more crucial than ever in broadcasting. However, training is not being made available to most sales managers and account executives in the way it once was at this pivotal time in the history of broadcasting.Corporate budgets for sales training have all but disappeared. Competition for sales is so fierce, that many stations won’t even risk taking their sale staffs off the street to attend a free sales seminar offered by their state broadcast associations! How is the broadcast industry going to train and educate its sales staffs to meet the demands of the digital future?The only possible option is delivering video training on demand via the web. Local Broadcast Sales has gathered the top broadcast sales trainers in the country to help local broadcasters make more money from both traditional and nontraditional revenue sources.
Local Broadcast Sales' Benefits1. On-demand training enables sales professionals to access 5-minute modules that address specific challenges broadcast sales professionals face as they arise on the job.2. Each LBS training offers video, audio, research, and reading materials to facilitate maximum understanding based on your unique learning style.3. The media landscape is evolving rapidly, so LBS trainings are regularly updated and modified based on the latest market trends.4. In-person training is a powerful motivator, but ongoing support from on-demand training videos helps sustain motivation over the long term by providing ideas on how to overcome obstacles as the come up on the job.
Preview Trainings Offered by Local Broadcast Sales
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