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Expert Bios
Bill Caudill
Web Sales ExpertWith 25 years of media experience, Bill is a leading sales authority in
the broadcast and online fields. In the past seven years, Bill has been
instrumental in closing more than $12 million in local Internet ad
sales for TV stations – an average of nearly $150,000 per month.
Diane DarlingNetworking ExpertCombining interactive training, strategic planning and an exploration of the natural fears of networking, Darling demystifies the process by providing techniques that can be immediately implemented.
Andrea EliscuHealthcare Sales ExpertA registered nurse and medical marketing specialist with 42 years of health care experience, Andrea Eliscu founded Medical Marketing Inc. and serves as its president. She provides leadership and guidance to clients and also serves as a respected resource to local and national electronic and print media on health care related issues.
Gary MooreSelling by Personality ExpertGary Moore is President of Insight Edge, Inc., a consulting and professional development company established with his son Eric in 1999.
Sue Novicki Business Development ExpertHer primary goal is to help each person with whom she works to stay on the cutting edge of the rapidly shifting business world, in tune with the future and thus well ahead of the competition.
Dan O'DayRadio Copywriting ExpertDan O’Day has taught radio stations, ad agencies and business owners in 34 countries how to create advertising that makes money for the client — and generates re-orders for the station or agency.
Ron SteinerTelevision Sales ExpertRon Steiner has been involved in the broadcast television for over 41 years. Staying up with a fast-changing industry has been essential to his core abilities. The essence of his success as a television station broadcaster has been his focus on the people part of the business.
John TkacAutomotive Sales ExpertBorn and raised in Miami, Florida, John Tkac, ran some of the largest retail automotive dealerships in the country for 28 years, including operating dealerships in South Florida for a public company.
David TopusSales Communications ExpertDavid is a nationally-recognized sales consultant and trainer. In 1990 David started Topus Sales Communication. Since then he has worked with dozens of major companies in designing and implementing sales and marketing communication strategies.
Stephen WarleyWeb Sales ExpertStephen Warley has dedicated his career to creating digital media strategies in response to evolving consumer media habits, as well as developing new revenue opportunities. He has written extensively on the subject and has spoken frequently at industry events including RTNDA, StreamingMedia, DigitalMediaWire, and several state broadcast annual conventions.
Paul WeylandBroadcast Sales 101 ExpertPaul Weyland is a world-class speaker, branding, marketing and sales strategist, consultant, trainer, author and university lecturer.
Robert Russo
Local Cable TV ExpertRob Russo is a foremost expert on local cable TV. As the Sales VP/Director of Marketing & Sales at Katz TV, Rob oversees strategic marketing for Katz, including broadcast and Internet alliances.
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