Stephen WarleyWeb Sales ExpertStephen Warley has dedicated his career to creating digital media strategies in response to evolving consumer media habits, as well as developing new revenue opportunities. He has written extensively on the subject and has spoken frequently at industry events including RTNDA, StreamingMedia, DigitalMediaWire, and several state broadcast annual conventions. His first book, Vault Career Guide to Journalism & Information Media, was published in 2005 and his second book, a historical retrospective of the 50-year history of the New York State Broadcasters Association, was published in 2006. He also serves as the web advisor to the RTNDA and NYSBA. Most recently he served as the Executive Director of Digital Media at 602 Communications, a broadcast training firm. He worked with broadcasters across the country on their web strategies, some of them include, WNBC-TV, KPIX-TV, KTRK-TV, Raycom Media, Regent Communications, Cablevision’s News12, Dispatch Broadcast, Journal Broadcast, Media General, Cox Television, and LIN Television. Prior to 602 Communications he served as the General Manager of TVSpy and ShopTalk for three years, overseeing content development, revenue generation, and marketing. In 2002 he founded, TVSpy's Next Generation TV, a weekly column dedicated to emerging opportunities in television and video media. Currently, he contributes to LostRemote.com. In 1999 he worked as a segment producer at CNBC. He got his start at CBS News, producing and providing production support for various CBS broadcasts including, CBS News Sunday Morning, The Early Show, CBS Sports' coverage of the XVIII Winter Olympic Games in Nagano, Japan, as well as for special broadcasts, America Under Attack , America Fights Back, and Death of a Princess. He completed his MBA in media management and finance at Fordham Business School in 2004. As part of his MBA he co-authored a research study analyzing digital media strategies as developed by senior executives at the top 25 media companies. It was published in the summer 2005 edition of Booz Allen's strategy + business . He graduated Magna Cum Laude with a BA in History from Providence College in 1996. Contact Stephen Warley:E-mail: swarley@localbroadcastsales.comOffice: 617-436-1476
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