Stephen Warley's Bio

Need a sales idea for one of your toughest clients?

Just ask Stephen Warley. He loves nothing more than a challenge. Just try and stump him on Twitter @broadcastsales or by emailing him at swarley@localbroadcastsales.com.

Stephen founded LocalBroadcastSales.com (LBS) in 2007 with the vision for revolutionizing how local broadcasters and advertisers learned about new marketing trends and opportunities.

Local broadcasters no longer have to wait for a day or two of sales training each year. They can now access over 500 training videos on hundreds of sales topics presented by 30 different trainers. And, they can access over 300 sales recommendations, anywhere and any time, from leading broadcast sales experts.

Currently, LBS is partnered with 25 state broadcast associations, training sales professionals inside every major local radio and TV broadcast company in the U.S.

Stephen is a sought-after speaker on digital sales and marketing issues, presenting at industry events including RTNDA, DigitalMediaWire, MITX and the annual conventions of 19 state broadcast associations.

He currently works with the New York State Broadcasters Association on various web development projects, including co-founding the Digital Leadership Academy in 2009 to train digital sales leaders in New York broadcasting. He has worked for CBS News, CNBC, ThirdAge Media, and as the general manager of TVSpy/ShopTalk.

Previously, he consulted with local media companies throughout the U.S. on their digital media strategies as the executive director of digital media at 602 Communications. Some of his clients included WBZ-TV, WNBC-TV, KPIX-TV, KTRK-TV, Raycom Media, Regent Communications, Cablevision’s News12, Dispatch Broadcast, Journal Broadcast, Media General, Cox Television and LIN Television.

His first book, Vault Career Guide to Journalism & Information Media was published in 2005. He completed a second book in that same year, a 50-year historical retrospective of the New York Broadcasters Association.

Stephen completed his MBA in media management and finance at Fordham Business School in 2004. While at Fordham, he co-authored a research study analyzing digital media strategies, which involved interviewing senior digital media executives at the top 25 media companies. It was published in the summer 2005 edition of Booz Allen's strategy + business.

He graduated Magna Cum Laude with a BA in History from Providence College in 1996.

Learn more about Stephen by connecting with him on LinkedIn.