Testimonials

"Thanks, and I like your videos on digital programs. Well thought out, easy to follow, and not too long."

John Winter
Q Country 102.9, Ogdensburg, NY

"You can't find a better bank of trainers with their continuity at a better price anywhere. Stephen Warley has assembled the best trainers and being a member of the TAB gives us incredible training we couldn't find anywhere else at pace that we determine. It is the most cost effective sales training available.anywhere. "

Brad LaRock
General Manager 107.3 DOC FM, Sherman, TX

"Local Broadcast Sales has been incredibly helpful to me! Thank you so much for everything you guys put in to this site. I had never been in media or sales before August when I got the job at the Station, and this site is one of the ways that I've learned and started to grow as an account executive and resource to my clients. Keep up the great work and good luck in 2012!"

Courtney Clayton
AE, KQDR 107.3-FM, Sherman, TX

"While I’d have welcomed having access to LBS when I was managing stations in larger markets; in a smaller market, your products are a cornerstone of our sales department. Not only for sales training, but as a creative resource as well. The quality of your content is always excellent and extremely relevant. We really appreciate having LBS on our sales team – it would be hard to do it without you."

John Hiatt
GM, KDCD-FM/KMDX-FM, San Angelo, TX

"You are the only resource I have. I cannot tell you how valuable these creative thoughts, broad data points and sales lessons are to my team. Thank you. "

Jim Laura
WCOV-TV, Montgomery, AL

"What a great presentation you gave at the Massachusetts Broadcasters meeting Stephen...I know it was great cause I left terrified (in a good way). We're certainly headed in the right direction at WMRC, but nowhere near where we need to be. Yesterday was a giant step in the right direction. Thanks for everything..."

Tom McAuliffe II
President, WMRC, Portland, ME

"Stephen did a great job and I am so happy I saw you on the program at the Maine Association of Broadcasters convention. I was only coming to see Chris Brogan, but when I saw your write up I knew I couldn't miss it ... and I am glad I didn't."

Kelly Cotiaux
Portland, ME

"Finally, a broadcast training website that is "the real deal." Stephen has put together the best of the best...videos of top broadcast sales presenters...in a single, easy to use website. Then just to top it off he offers, what seems like, unlimited ideas and tips on how to marry broadcast and digital products to create a 2+2=5 equation. Thank you Stephen for creating the best broadcast sales training site on the web...keep it up!"

Doug Finck
General Manager,WPXT-TV (The CW), Portland, ME

"I’ve been watching your videos when I hear about them on your e-newsletters. I think they’re awesome. Very informative and highly entertaining as well. Great content."

Sam Caputa
Emmis Interactive

"I wanted to let you know how much I truly enjoyed both presentations at the Texas Association of Broadcasters annual convention. Looking forward to digging in a bit more and turning some of these ideas into reality, virtual or actual. ;-) The video about the social genome turned my brain inside out. Very exciting. "

Tara Holley Jones
Sales Manager, East Texas Radio Group

"As always LBS provides an excellent service - I was the chairman of the Washington State Association of Broadcasters when we began our relationship with your company, and remain your largest cheer leader - Keep up the good work."

Bob Berry
KUNW-TV/KEPR-TV/KIMA-TV/KIMA/KEPR, Yakima, WA

"Since listening to Stephen Warley's digital sales presentation in Syracuse, I’ve introduced text alerts and our new mobile club, a new website and a greatly participated in Facebook page. The new mobile website will add another opportunity to increase revenue."

Patti Pritchard
VP/GM, Chadwick Bay Broadcasting

"I recently had the privilege at a WBA conference to hear Stephen as our keynote speaker. Stephen was incredibly informative and engaging, and I learned a lot from his talk. We are already implementing many of his great ideas at our radio station, and look forward to using more of his suggestions to use our social media to really impact our listeners."

Terry E Stevenson
Advertising & Promotional Consultant, WOMT - 1240 AM / WQTC - 102.3 FM / WLKN - 98.1 FM

"Having prior knowledge and application of Stephen Warley's training seminars, I was not surprised at all to find the material presented during the Wisconsin Broadcaster's Association conference, July 2011, to be informative, relevant, and impactful. The social media session enlightened me on facets of Twitter, Facebook, YouTube, and various other social media applications in how I can grow my business as an AE. Stephen covered topics ranging from proper usage of social media, ways to leverage one's contact list, QR codes, and some progressive ways to lead when approaching a prospect, or exisiting client for that matter. Stephen's energetic delivery style kept me on the edge of my seat with much anticipation; he had my full attention. He was blast to watch in person, is a sharp individual that clearly knows his stuff in the broadcasting world, and presents clearly. I look forward to learning more from Stephen. "

Andrea Oertel
WLKG 96.1 FM, Lake Geneva, Wisconsin

"Thanks for a great presentation you gave to the Montana Broadcasters about digital advertising sales. My team was very excited and we put together a number of proposals this week using your ideas and suggestions."

Sheila Callahan
Mountain Broadcasting, Missoula, MT

"I love, love, love the "Training Videos" section of LBS. When I'm having a rough time thinking of ideas for a creative proposal, I'll take a few minutes to watch one of the niche training videos on LBS and I pretty much always come away with a great idea that I never would have thought of on my own! "

Colleen Long
Vermont Broadcast Associates, WGMT, WKXH, WMTK, WJPK, WSTJ

"I kept getting these emails from Local Broadcast Sales. AS a sales person it is so easy to ignore them for a later date. (Which by the way, never happens!) One day I went into the website because I was selling "The Bachelorette" on ABC and I have a jewelry store that I have been trying to create a Bachelorette Promotion for. WALLA! I found a really great idea in just a few minutes of reading. As Advertising Executives, we run out of ideas. This site feeds my creativity and knowledge. I highly recommend it! "

Mary Sather
Advertising Executive, Max Media of Montana ABC/FOX

"I love your Monday newsletter with all the sales ideas! Our station carries "The Bachelorette and I loved the "Will you Marry Me" idea I found in your recent edition about jewelers. I put a Power Point together to start pitching clients!"

Mary Sather
Advertising Executive, Max Media of Montana ABC/FOX

"Good info in the Jump Start Your Web Sales panel discussion - some I knew, some was new! Always helps to spur ideas!"

Amanda L. Hendrix
Account Executive, WLS-AM 890, Chicago, IL

"Your discussion boards are fantastic and leave me wanting access to the articles and lessons posted in it!"

Lori Collado
Digital Media Specialist, WNYT-TV NewsChannel 13

" Here at Forever Communications, Frankfort, LBS has become our go to solution, in combination, with our in-house, proprietary training materials, for our weekly training topics. We have a relatively new staff of sellers who do not come from broadcast media backgrounds, so we have relied heavily on the New Hire section of the site. I am very thankful that the Kentucky Broadcasters Association became an affiliate and introduced all its members to this very helpful resource! "

Garry Brown
General Manager, Forever Communications Frankfort, WFKY-FM/WSTV-FM/WKYW-AM

"I have been using the information from your site for several months now, and in fact in one of our meetings have used your webinars as training for our staff, particularly on the internet side of things since I run our website here at the station. I had recommended months ago for our AE's to register for an account and utilize the plethora of information posted on the site, plus video training for mobile, SMS and internet to their advantage. They had not done so, and yesterday I had forwarded one of your weekly emails to the staff reiterating this is the type of things that could be very valuable and said that if they were not registered already, they needed to do so now! I thank your for the valuable resource, it makes my job a little easier. I wish as an AE I had had something along this lines. "

Jennifer Bates
eMedia Manager, WTAJ

"Thank you....I love your website. I have watched a lot of the training videos and I have learned a lot! "

Cindy Hill
Bicoastal Media - Willamette Valley, Eugene, OR

"Our industry has changed so much and so quickly in the last few years that keeping up with new technologies, training new hires and even veteran sellers on that technology, has become a full time job! LBS, and especially Stephen Warley, have simplified the process for me. Your training videos on “ digital” address every topic from consultative web sales basics, social media, trends and even digital jargon. You’ve helped make my job so much easier and my staff so much more informed! Thank-you! "

Patti Pritchard
GM/GSM, Chadwick Bay Broadcasting

"Got a nice compliment on LocalBroadcastSales today from a sales manager up in NW Arkansas. Said it was heads above anything else, especially since you use people he recognizes and admires!"

Doug Krile
Executive Director, Arkansas Broadcasters Association

" Stephen Warley's digital sales presentation at the New York State Broadcasters Association TV Academy was fantastic. I've got to be honest, e-media is a hard sell right now, but with education like that, and simply understanding the capacities and functionality of the platform and being able to plug that into the multi-platform advertising formula for clients will make it much easier. I honestly believe in it, and having extended my toolbox with the links he provided alone will help me sell it more successfully."

Bob Metcalfe
Marketing & Sales Consultant, WROC-8/FOX Rochester

"My hats off to you, Stephen! You managed to break through the old age syndrome and teach me something in a way I can understand during your workshops at the Oklahoma Association of Broadcasters convention. I'm hoping to get to a point that I can pass this on to my clients and THEY will understand. It's amazing to me that there are so many businesses that are not in the 21 century...or the 20th for that matter! "

James Chambers Clark
Senior Account Manager, Cox Radio Tulsa

"I hope to work with LBS for many years to come...I'll put in a good word for you every time! "

Gail Ponti
Pennsylvania Association of Broadcasters

"Your New Hires Panel Discussion was a common sense, dialogue rich session that will help you understand how to equip your new hires with the proper tools to succeed. "

Mark Buckles
Pres/CEO, Heritage Media Of Kentucky, Inc

"LocalBroadcastSales.com provides a “one stop shop” for high caliber on-demand sales training and webinars with a wide array of the industries top professionals. There are training blocks for beginners and experienced sales executives with one goal – increased revenue. LBS provides members & the Arizona Broadcasters Association with superior customer service, quick responses to any need and an ongoing, encouraged open dialogue for feedback to continue improved services. The ABA receives the benefit of increased station membership through LBS while helping our member stations grow and prosper."

Jennifer Latko
Arizona Broadcasters Association

"I appreciate the invite and all the coaching you all are doing for New hires, like myself, in sales. "

Kelly Salisbury
WALI-FM 93.7 - Walterboro, SC

"Thanks for your fast-paced, idea-packed presentation at our West Virginia Broadcaster Association seminar. I have been in this business since 1976, and you are one of the best I've seen. I came back to the station after your webinar and put together the "How-To" video directory. We presented it to an auto dealer at 10:30 the next morning. I set up 2 Google alerts (which I didn't know existed) and e-mailed an article to a client yesterday. I am recommending you to our company president as a consultant and speaker."

Mebi Haddox, CDMC/MRM/CRMC
Director of Sales, WV Radio Corporation

"Really enjoyed the info and your knowledge! How fast digital is moving blows my mind and I am not at all savvy about internet so for me to keep up can't happen."

Lucy A. Rosati
West Virginia Media/WBOY-NBC/ABC

"LOVE IT! NEED IT!! It’s the ONE 24/7 form of training we have that is current, consistent, and the contributors are “spot on.” What’s better than face-to-face training with the industry’s experts like Paul Weyland and Dan O’Day??!! We’ve used the Yellow Book and Cable TV section too. It’s there when you need a category brush up or a quick reminder before an appointment. The website is far more effective use of training time and funds! It beats going to a one-day seminar that fades away after a week or two!"

Amy Dillon
General Sales Manager, WLBC, WXFN, MAX WMQX/WMXQ

"LBS rocks! I’ve had the opportunity over the past 33 years I’ve been in the broadcast business to attend many seminars, some held by the very experts you have available on your site. To be able to introduce these people and their expertise to my sales team whenever I like is an invaluable resource."

Mark E. Ford
General Sales Manager, CBS59/FOX59

"I listened in on the webinar “Content That Drives Online Revenue” and there was a idea given “pitcher this” which was a beer fact slide show . . . . We have a client Beers of The World who just expanded their stores and I thought this would be a perfect fit for them."

Holly Roth
WROC-TV

"I found beneficial the seven focus questions, as well as the overall concept of telling a story. Jeffery's examples were good, as were the financial success stories for each. Great, also, were the PB&J example (I'm a believer in 'category management' in selling) and actually wondering what the listener is feeling. Good stuff."

Joel Davis
Sales Manager, KZ104

"In the Six Story Starters, I especially liked the idea of listing all of the people a person knows throughout their life, and words to remind of a story or stories. I think that is a great idea that could be used for a lot of different things, not only sales. A wealth of “episodes” that no one else has access to, and therapy, I would think, for some people. Also, how to use this information and get to know the client and his customers as well as using the internet to find out what the customers are interested in. Just great information and practical uses. Thanks again for providing this opportunity."

Adrienne O'Harra
Tri State's CW

"I watched several of your Niche Verticles Training Videos and they are fantastic!"

Jennifer Nugent
WPDE-ABC / WWMB-CW

"Thanks for such quick follow-up and for sharing so many helpful ideas at the TAB, I'm convinced that being succesful is dependent to a large extent on how people adapt to changes and to new opportunities. Thanks for helping make this easier."

Ed Henson
Henson Media, Inc.

"I wanted to shoot you an email to tell you how much I enjoyed today’s Webinar on Social Media. I am a firm believer that as broadcasters we are going to miss the boat if we do not assist our clients in learning how to use social media platforms. They are all hearing about it and reading about it in their trade journals and we have got to take the approach as a digital agency instead of broadcasters when we call on them and include social media in our tool boxes. I can go on and on about this. I am very passionate about it. I appreciate what you guys are doing for us. Keep up the great work!"

Leon Spencer
Interactive Sales Director, WVLT Volunteer TV

"Training and further education to make our sales team more successful is something our company takes very seriously. The addition of the LBS Series has been a valuable asset in our training. The series is very topical and the sales tips can be initiated immediately. I feel that this added benefit as a WBA member is very valuable and appreciated!"

Steve Peterson
Local Sales Manager, WXOW/WQOW

"I think the LBS is very beneficial. We like the shortness of the video segments…easy to use in sales meetings with out getting long and drawn out."

Nora Karbash
General Manager, 104.5FM WSLD

“The greatest investment a station makes in training is the time spent in a conference room. LBS mitigates this issue and gets our salespeople back on the streets sooner…armed with practical advice. Keep the sessions coming!”

Mike O'Brien
General Manager, WCLO-WJVL

"I heartily recommend all members take a look at this up-to-date resource! My story is simple. I ignored even looking at this offer on the WBA site but decided I would look at it after hearing glowing reports at the WBA Winter Conference a few weeks ago. Wow! It’s now a regular part of our weekly Sales/Production Meetings. GM’s, Sales Managers and Account Exec’s…don’t ignore this!"

Jeff Smith
WRPQ, Baraboo

"Come May 9th of this year, I will be in radio sales and management for 25 years. I still find “good” sales training beneficial. The day we stop striving to be better at servicing our client list, is a sad day in the broadcasting business. Sales people need to walk the walk and talk the talk of a true business person if they want to be truly successful and do radio proud. I have loved “almost” every minute of my sales career even with all of the deadlines and sometimes difficult clients. Good sales training is why being in sales has been a very rewarding career."

Alice Schulte
WRCO AM/FM Radio

"I just wanted to thank you for all the ideas, training, and everything else you supply us on LBS. This truly is amazing."

Paul Zarvell
eMedia Manager, WMBD-TV WYZZ-TV

"Thank you for another great and informative presentation today! I am very interested in the ideas and programs mentioned in today’s webinar (Online Healthcare Advertising) . . . . I love the idea and would like to see how they laid out the package and would love to get running with the idea asap in my market."

Brian McCullough
Business Development Manager, Citadel Broadcasting Corp New York

"Members of the Neuhoff Media sales department attended your sessions at the Illinois Broadcasters Association meeting. We were impressed with your logical approach to incorporating Internet with broadcast and how we can make it work for our clients. Areas of your presentations that were of great interest to us were: Home Page and Section Takeovers, Turning display ads into video, How to replace cold calling with conversation starters, How to package the videos, pre-rolls, and broadcast, Become a consultant to your clients. We have started working on implementing videos into our presentations and hope to have the “Ask the Expert” video section on our websites soon. We would recommend your training for any radio sales staff that needs help moving forward with their internet sales."

Kevin Anfield
Local Sales Manager, Neuhoff Communications

"We met at the Illinois Broadcasters Association last week.  Thank you again for your digital sales presentations.  They were the best of the day from my perspective."

Carl Olson
Radio Bloomington

"Thank you for the information during this webinar [How to Get Your Voicemails Returned], it was very informative. Thank you very much, left two successful voicemails since the webinar. I expect them to call me by the day's end."

Nick Cushion
Marketing Consultant, Forever Broadcasting

"Yesterday's webinar (Online Promotions) was very informative for future marketing strategies and how to use our current web-based initiatives for our local market."

Kerri Mathis
Digital Media Specialist, GAPWEST Broadcasting

"Wanted to mention that my sales team found yesterday’s webinar more engaging than most. THANK YOU.  And keep up the great work!"

Sarah L. Thomas
Director of NTR and Interactive Sales, WRGB/WCWN

"Great presentation!  Tons of good info. Is there a place where I can get a copy of the powerpoint?  There were a couple of sellers not available today, and I'd like to be able to share with them. Thanks."

Paul Windisch
Market Manager, Clear Channel Radio

"Thanks for a great webinar today. Found it useful and stimulating.
I do look forward to the hard copy....I especially want those graphs!
I wrote fast and furiously throughout, but could not duplicate the graphs obviously. Thanks again."

Candy Paulson
Senior Marketing Specialist, WGTY/WGET

"Thank you so much for your personal and timely response.  It would
have been easy to simply say "it's all online", but you didn't.  Thank
you.  Your service reminds me of how business once was and more
importantly, how I want our business to be.  Thanks again for not just the service, but the vision as well.  Best wishes!"

Tony St. James
KFLP Radio, Floydada, TX

"Thank you for today’s webinar from WSTM/WSTQ Syracuse!  Once the webinar got going it presented us with very valuable information regarding specific online promotions that worked in other markets.  I would greatly appreciate a copy of the webinar slides and look forward to signing the team up for more valuable sessions like this one.  Thanks again!!"

Molly Ganley
WSTM NBC-3, WTVH CBS-5, WSTQ-6, Syracuse, NY

Thank you Stephen Warley and the team at LocalBroadcastSales.com for the resource you have provided me.  I started working in broadcast television 8 months ago with absolutely no experience in television, media, marketing or even outside sales before my first job with the station.  My training was taken straight from this website when it came to everything and anything that I needed to know.  Local Broadcast Sales has compiled the best resource for our industry that is made up with the best persons in their industry respectively to teach you what you need to know.  I highly recommend that any sales professional, new or even a veteran of the industry, to take advantage of the tools and resources available through this website.  It will undoubtedly help you become a better professional in your field!

Phillip McKenna
Account Executive, WKBW-TV ABC Channel 7 Buffalo, NY

Just a quick note to the IBA for making Local Broadcast Sales available to member stations. Staff training has always been very important to us, however, finding the resources, budget, and time made it very difficult to accomplish. The LBS training has been a great help! I use the training videos for Monday morning sales meetings as part of the new hire training process.

Steve R. Frey
Station Manager, Whitewater Broadcasting

"Monte Costes, Local Sales Manager of WTTV, Indianapolis, and I have found these training segments very useful for our two sales teams. In our group we have a diverse mixture of newer salespeople as well as experienced pros with 30+ years in the business. The range of topics available from Ron Steiner and Paul Weyland to Stephen Warley and John Tkac, is valuable for all of our Account Executives. This is especially good to have these experts available all in one place. We’ve viewed them with our sales team together and our people have studied them individually as well. This would be a great resource to have available for all new Account Executives and as a refresher for veterans."

Dennis B. Christine
Local Sales Manager, WXIN Fox 59, Indianapolis

“At WBWB-FM and WHCC-FM in Bloomington, we continue to be impressed with both the breadth and depth of training available with the On Demand Sales Training website. The short, to-the-point videos are perfect for sales meetings or for individual account executives looking to brush up on their skills. We are delighted to have this excellent resource available!”

Sandy Zehr
WBWB/WHCC, Bloomington

"I watched several of the LBS Training videos produced by Paul Weyland and I look forward to watching the sessions by Dan O’Day. No matter their experience, media sales representatives lose focus and just 'go through the motions of selling'. These sessions get you back on track and remind you of the little things that make the difference between an 'almost sale' and 'a sale'. The other nice thing is that you don’t have to lose a whole selling day traveling to a seminar. You can watch them in as part of your day."

Craig LaPierre
WNSN Sunny 101.5 WSBT Newstalk 960/WZOC Oldies 94.3/WHFB Cat Country 99.9

"Paul Weyland was my favorite part of the training. I thought Paul was a great speaker. He kept me interested, made good points, and gave great ideas!

Web Sales again had some good information in the videos. Strategies, marketing, proposals and objections were covered well in the trainings. Stephen Warley had some good ideas on obtaining web leads and pointed out that there are many opportunities for web sales.

Overall I think it is a great program. I feel like I got a lot of useful information from it and that it is a great resource to come back to at any time."

Chelsea Brown
WTHI TV, Terre Haute

"I have gone through the Susan Novicki (new business development) portion of the LBS training system, and my sales team has really responded positively.  I’m looking forward to sharing the rest of the LBS system with our sellers, and appreciate very much the Indiana Broadcasters Association providing this training to its members!"

John McCurdy 
Local Sales Manager, ClearChannel Indianapolis

"The response to LoclaBroadcastSales' on-demand training has been embraced by an overwhelming number of Account Executives from our member stations (both radio and TV) across Louisiana. It has proven to be among our most successful member benefit offerings."

Lou Munson
President, Louisiana Association of Broadcasters

"We appreciate the flexibility of LocalBroadcastSale's online training where we can build our own sessions based on our needs for the specific individual or for the group we are training. We can choose as much or as little as we need, and work it around a number of schedules since it's 'on-demand' training."

Ed Bassler
General Sales Manager, WIVB-TV/WNLO-TV
Buffalo, NY

"LBS is a valuable tool, especially for our new account executives. It gives them different perspectives on advertising sales. The training modules from Dan O'Day and Paul Weyland are focused on delivering results for the client. We have been very pleased with LBS."

Jeff Asmussen
General Sales Manager, KHMO/KICK/WLIQ/KRRY
Quincy, IL

"We came across your service compliments of the Montana Broadcasters Association. My staff looks forward to learning something new at every sales meeting using LBS training videos. I highly recommend these video training sessions to any
broadcaster who is trying to improve their top and bottom lines."

Rod Harsell
General Manager, Simmons Media Group
Missoula, MT

"We are go through your LocalBroadcastSales trainings in our weekly sales meetings. We do two per week. We love the program!"

Sondra Suggs
Interactive Sales Manager, Regent Communications
Lafayette, LA

"Our series of Local Broadcast Sales on-line/on-demand training has been one of the most successful programs ever offered by the IBA, and clearly one of the most appreciated by our member stations!"

Dennis Lyle
President, Illinois Broadcasters Association

"John Tkac's presentation was insightful, packed with information and presented with passion and humor. He kept 175 people throughly engaged for 3 hours. Wow!"

Pennsylvania Association of Broadcasters

"The TAB has enjoyed our success and station acceptance with LBS in the past year. Their online training approach with some of the top trainers available and expertise in the critical areas of sales
have been right on target."

Whit Adamson
President, Tennessee Association of Broadcasters

"Our members attending Stephen's (Warley) workshop at our Summer Convention all had nothing to say but good things. He covered literally everything you need to know about a building, maintaining and selling a website with many extra tips to make it outstanding."

Jere L. Pigue, Georgia Association of Broadcasters