TrainingsSmall Market Sales with Paul WeylandChange doesn't mean throwing away your entire playbook. However, challenging economic times demand a new level of adaptability. From his work with radio stations across the country, Paul Weyland has gleaned keen insight into effective advertising and sales techniques.Read MoreWeb Sales Strategies with Bill CaudillAs traditional broadcast revenue models erode, the importance of separating myth from fact when it comes to interactive advertising has never been more important. Bill Caudill from Borrell Associates helps his clients assess online strengths and weaknesses to develop an effective strategic plan that will increase sales.Read MoreBusiness Development with Sue NovickiAs traditional broadcast revenue sources continue to decline, business development skills have never been more crucial for broadcast sales professionals. Morrison and Abraham President Sue Novicki presents the basics of good business development.Read MoreEffective Networking with Diane DarlingAs broadcast sales professionals face increased pressure to generate new business, they will be required to become more effective networkers than ever before if they wan to hit their numbers. Diane Darling shows them how.Read MoreRadio Commercial Copywriting with Dan O'DayDan O'Day uses radio commercial examples from around the globe to show radio broadcasters how more effective commercials lead to more re-orders.Read MoreHealthcare Sales with Andrea EliscuAndrea Eliscu shows broadcasters how to best approach healthcare marketers and identifies healthcare trends broadcasters can turn into advertising opportunities.Read MoreBroadcast Sales 101 with Paul WeylandIn this web-based training Paul Weyland shows broadcast sellers how to establish themselves as trusted client resources instead of what the client is used to seeing from the media, ”human spam.”Read MoreAutomotive Sales with John TkacJohn Tkac offers insightful perspective on broadcast auto advertising sales as an auto dealer for almost 30 years. He saw his own dealership sales skyrocket when he shifted his marketing budget out of newspapers and into broadcast.Read MoreWeb Sales with Stephen WarleyIn Stephen Warley’s Web Sales training you'll learn the key differences between selling broadcast and web advertising, as well as how the two compliment each other. Web jargon, web measurements, and other basics will be discussed to provide broadcast sales professionals with the tools to design campaigns and programs.Read MoreTelevision Sales with Ron SteinerRon Steiner has taught countless broadcast sales professionals the essentials elements of professional-selling practices for the broadcast television industry.Read MoreSelling By Personality Style with Gary MooreWith over 30 years of sales experience, Gary Moore shows you how to take your sales skills to a whole other level by helping you adjust your sales approach based on your clients’ individual personality types.Read MoreSales Communications with David TopusAs the types of advertising opportunities now being sold become more complex, communication throughout the sales process has never been more crucial.Read More |
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