Automotive Sales with John Tkac
For many radio and television stations, automotive advertising represents as much as a third of their overall revenue. For the first time in decades broadcasters are starting to lose significant revenue from the automotive category. John Tkac offers insightful perspective on broadcast auto advertising sales as an auto dealer for almost 30 years. He saw his own dealership sales skyrocket when he shifted his marketing budget out of newspapers and into broadcast. His on-demand training includes modules on the current state of the automotive industry, how to attract sales from used car dealerships and he even shares industry secrets like ”auto dealer cash” to help broadcasters understand exactly what type of marketing budgets auto dealers currently have available to them. Some Topics Covered:- How Dealers Buy Advertising
- Auto Market Fragmentation
- Expanding Dealers' Marketing Footprint
- Approaching Small Dealers
- Eroding Dealer Gross Profit
- Selling Against Outdoor
- Selling Against Direct Mail
- Selling Against Targeted Publications
- Selling Against Newspapers
- Selling Against Cable
- Packaging Broadcast With the Web
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Preview John Tkac's Training
