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Broadcast Sales 101 with Paul Weyland
Local business owners think broadcast advertising is confusing, complicated and expensive. Broadcast salespeople are finding it increasingly difficult to get appointments with key advertising decision makers and close long-term agreements.
In this web-based training Paul Weyland shows broadcast sellers how to establish themselves as trusted client resources instead of what the client is used to seeing from the media, ”human spam.”
You’ll get inside tips on prospecting, proposing and closing long-term local direct business. You’ll discover new ways to handle rate resistance, get appointments with key decision makers and managing their expectations about results regardless of ratings (or lack of them, format or program. Find out how you can write genius creative whether you’re a creative genius or not. Handle standard broadcast objections like a pro. And learn how to effectively position yourself against salespeople from other media. |
