Business Development with Susan Novicki
As traditional broadcast revenue sources continue to decline, business development skills have never been more crucial for broadcast sales professionals. Morrison and Abraham President Susan Novicki has helped countless radio and television broadcasters to develop and execute successful business development strategies. In this training, she focuses on the basics of business development and how it differs from traditional broadcast sales. Some Topics Covered:- Defining Business Development
- Finding Good Leads
- Non-Traditional Lead Sources
- What Makes a Good Lead
- Researching and Preparing Your Leads
- Landscaping
- Consultative Selling
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Preview Susan Novicki's Training
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