Healthcare Sales With Andrea Eliscu
One of the fastest growing advertising categories for local broadcasters to target is the healthcare industry. Andrea Eliscu, a healthcare marketing specialist with more than 42 years of experience working in the healthcare industry, shows broadcasters how to best approach healthcare marketers about local broadcast and online advertising opportunities. Like radio and television broadcasting, the healthcare industry is experiencing several transformative changes that can be turned into advertising opportunities for local broadcasters. Eliscu will discuss the changing information habits of healthcare consumers or “pro-sumers” and how broadcasters can help healthcare businesses better connect with them. The rise of “retail medicine” is another untapped healthcare sales opportunity identified by Eliscu that is ripe for the picking. Some Topics Covered:- Healthcare Growth
- Rise in Retail Medicine
- Rise of the Pro-sumer
- Overcoming Barriers and Challenges in Healthcare Sales
- Creative Sales Opportunities
- Cross Marketing and Online Opportunities
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