Radio Commercial Copywriting with Dan O'Day

Preview Dan O'Day's Training

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Radio Station Owners And Managers:

Do the people at your station who write commercials — copywriters, producers, account executives, etc. — have the expertise necessary to ensure that the your advertising is virtually guaranteed to make money for your clients?

Have they had a professional level education that qualifies them to be writing any commercials for anyone? (Having read a trade journal article or two does not  qualify as “professional level education.”)

Do they really know what causes some commercials to get results for clients, while many other commercials do not?

Making money in broadcast sales requires more than just systems and closing techniques. It requires specialized knowledge and understanding of how to motivate potential customers to act on a radio sales message.

With the patient guidance of radio advertising guru Dan O’Day, your staff will learn specific principles they can start applying immediately.

Some Topics Covered:

• How to confidently respond to the most common objection of all: “I tried radio…and it didn’t work.”
• The secret to getting rich in broadcast sales.
• How to know in advance if your commercial will succeed.
• The one question you must answer before you begin writing any commercial.
• How radio paints “perfect pictures” (when you know what you’re doing).
• The “car dealer’s secret” that can assure the success of your commercial campaign.
• Why you never should “get what you need from their newspaper ad”.
• Selling (ethically) with emotions.
• Language that sells, language that drives customers away.
• How to write conversational commercials.
• The Core Message. (Few commercial copywriters have learned this.)
• Handling consumer objections within the commecial.
• How much copy is too much copy?
• Selling via Storytelling.
• Phone numbers in commercials.
• Should you mention the advertiser’s website?
• How to drive targeted traffic to a website.

“I tried radio, and it didn’t work” — This course will eradicate that objection forever. Your job is to help your clients achieve their goals. Dan O'Day's "Maximum Impact Radio Advertising" approach is your roadmap to your advertisers’ (and your) success.