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Sales Communications with David Topus


Preview David Topus's Training

About David Topus

LBS Members Watch Now

As the types of advertising opportunities now being sold become more complex, communication throughout the sales process has never been more crucial.

In this training, sales communication expert David Topus helps you understand how to use each communication channel more effectively including the phone, email, face-to-face meetings and proposals.

Some Topics Covered:

  • Building Interpersonal Relationships
  • Customer-Focused Language
  • Eliminate Unnecessary Words
  • Engage Your Audience with Empathy
  • Position Your Content as a Solution
  • Link Features to Outcomes
  • Never Say “Thank You” (Almost Never)
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