Small Market Sales with Paul Weyland
Change doesn't mean throwing away your entire playbook. However, challenging economic times demand a new level of adaptability. From his work with radio stations across the country, Paul Weyland has gleaned keen insight into effective advertising and sales techniques. He's helped his clients build on their solid foundation with creative strategies to find success even in down times. In this training, Paul Weyland dispels the “death of small market radio” myth by looking
at what small markets are getting right and how they can do even better
with smart innovation. Topics Covered- Selling to New-to-Radio Advertisers
- Selling in a Recession
- Selling in Small Markets
- How to Get Appointments
- Value of Buying Local
- Selling Value
- Service
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Preview Small Market Sales Training
