Web Sales Strategies with Bill Caudill
As traditional broadcast revenue models erode, the importance of separating myth from fact when it comes to interactive advertising has never been more important. Bill Caudill from Borrell Associates helps his clients assess online strengths and weaknesses to develop an effective strategic plan that will increase sales. In this training, Bill examines trends in interactive advertising and offers winning sales strategies for the
web, from effectively integrating online ad formats to structuring an interactive advertising sales force.
Some Topics Covered:- Structuring Your Sales Force
- Hiring for Interactive Advertising
- Local Value Proposition
- Online Ad Formats
- Beyond the Banner Ad
- Capitalizing on Your Strengths
- Internet Advertising Rates and Inventory
- Production Process
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Preview Bill Caudill's Training
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