Web Sales With Stephen Warley
What’s holding broadcasters back from making big bucks online? Quite simply it’s a lack of understanding, as well as a lack of confidence about selling the relatively new medium of the web. In Stephen Warley’s Web Sales Training you'll learn the key differences between selling broadcast and web advertising, as well as how the two compliment each other. Web jargon, web measurements, and other basics will be discussed to provide broadcast sales professionals with the tools to design campaigns and programs. Suggestions will be discussed on how to make your existing opportunities like display ads, pre-roll video ads, gateway audio streaming ads, and paid search ads even more lucrative. Innovative ideas on how to really kick your web revenue into high gear, like micro sites, video production, and classifieds, will also be presented. Some Topics Covered:- Key Differences Between Broadcast and the Web
- Building Bridges (Between Broadcast and the Web)
- Web Jargon and Metrics for Branding
- Web Jargon and Metrics for Engagment
- Web Jargon and Metrics for Direct Marketing
- CPM Value Pyramid
- Short-Term Web Strategies
- Long-Term Web Strategies
- Developing Web Leads
- Answering Client Objections
- Developing Web Proposals
- Establishing Expectations
- Closing Web Sales
- Basic Web Messaging
- Display Ads
- Video and Audio Ads
- E-mail Campaigns
- Micro Sites
- Integrated Packages
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